Liverpool FC Sign 3-Year Partnership With EA SPORTS
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For years Liverpool FC fans have wondered why their beloved club has not undergone the special FIFA treatment, with facial scans and custom club covers. That all changed this morning as LFC agreed a 3-year partnership with EA SPORTS and the FIFA franchise.
The press release (below) published on the club’s official website details the partnership agreement which is similar to the existing agreements with Manchester City and Tottenham. Great new for LFC fans nonetheless!
Liverpool Football Club has today announced a new three-year partnership with Electronic Arts Inc that will make EA SPORTS the club’s official football video gaming partner from the start of the 2013-14 Barclays Premier League season.
Through the partnership, EA SPORTS will give Liverpool fans the opportunity to play FIFA 14 at Anfield for selected fixtures throughout the season. EA SPORTS Goal of the Month will also offer fans the chance to upload their best FIFA 14 goals for an opportunity to win great prizes all season long.
Billy Hogan, chief commercial officer at Liverpool FC, said: “We are thrilled to have EA SPORTS, one of the world’s leading sports entertainment brands, as our new partner. We know that so many of our Liverpool family, including fans and players, play EA SPORTS FIFA regularly so this new partnership will help bring the club closer to our fans in innovative new ways.”
Jamie McKinlay, VP marketing at EA SPORTS, added: “We have over half a million registered LFC fans playing FIFA 13 and they all want to see authentic representation of their favourite Liverpool players in FIFA 14. We’re looking forward to delivering that authenticity, as well as a wide range of new and engaging initiatives for this historic club and its fans.”
EA SPORTS has captured 360 degree 3D digital head scan images of the Liverpool team, ensuring stunning accurate visuals of players including Steven Gerrard, Daniel Sturridge and Philippe Coutinho, which will be featured in FIFA 14 when it releases on September 27. It will be available on the Xbox 360® games and entertainment system from Microsoft, PlayStation®3 computer entertainment system, and PC in the UK, as well as later on Xbox One®, the all-in-one games and entertainment system from Microsoft, and PlayStation®4.
Liverpool fans also have access to a free download of a special FIFA 14 cover featuring three of the Kop’s favourite players. EA SPORTS will create exciting LFC content throughout the season, such as match simulations, wallpapers and behind-the-scenes images of a FIFA 14 pro-player tournament to see whether anyone can dethrone Jose Enrique as the ‘FIFA King of Anfield’.